The t-shirt industry is booming, and because of this, competition is fiercer than ever. As with any business, it's important (before you even think of launching your label) to first find out what the market wants. After all, you don't want to be stuck with a huge stack of tees that you can't seem to sell, even though your friends thought they were the coolest thing since Reebok Pumps.
The Internet gives you an amazing opportunity - the opportunity to find out what is already popular and has mass appeal. Now don't get me wrong. I am not encouraging you to imitate. The last thing this world needs is another 'Vote For Pedro' tee shirt. But what I am saying, is that without a design that appeals to many people, you will struggle to make a profit. Here's what I suggest: once you have thought up a basic concept for your tees, check out these sites below. Each one has a voting section that lists designs according to popularity. This will give you a good idea of what people are already buying.
www.threadless.com
www.designbyhumans.com
www.allmightys.com
www.teetonic.com
www.gorillatank.com
If you plan to target a subculture or niche, then I suggest you skip the above sites and look for something more suited to to your target market. Remember to keep it original. The idea is not to copy someone else's success, but to assess whether people might be interested in your designs.
3 comments:
perfect information for me to get the juices flowing. thanks
thanks for the tips should be useful.
It was a great post to read. I was familiar with some of the points you have mentioned over here, but the entire post helped increase my knowledge on the subject.
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