With a t-shirt business, strong branding is extremely important, because it helps customers to identify what you are about. It will differentiate you from your competitors and, by practicing what you preach, will create a desire within your customers to be associated with your business. They'll want to 'belong' to your brand.
Branding is not just about portraying an image through clever marketing. If you try to portray an image that isn’t true, then your customers will see through that. You really need to find out what you, as a business, are all about. Then, constantly and clearly portray that brand, making sure that your staff, website and product do the same.
Below are some common brand values that I have noticed within the industry;
To make people look fashionable, to promote an adventurous life, to fight for freedom of speech, to make a political statement, to make people laugh, to be innovative, or to portray a particular sub-culture’s values, as in a surf or skate brand.
What is your 'brand'? And what does your t-shirt business stand for?
15 comments:
Fully agree with you Heath. When we first started out, we found it hard (like all tee shirt companies do), to find out where we were different and what made us us! We ended up taking a long, hard look at our personalities and what we were passionate about - OLD SKOOL GAMING! So now all of our tees, our website our attitudes, everything is about our love of the classics like pacman and space invaders. We've even got a small arcade set up in our office and let anyone come by to hang out with us and play a few rounds of pong and check out our new designs. Strong branding definitely sets you apart. Although we're small at the moment - anyone who comes into contact with us will find it hard to forget us!
Establishing your brand is def. one of the MOST important foundations of your business but what do you do if your weakeness is writing and strength is creativity and design? I am putting together an Eco friendly womens surf skate clothing line that is art based(not cheesy like roxy), and i am lost every time i go to write a business plan or even to explain what my brand is. How do i break this wall down?
Great question Christina!
I will answer this for you in my next post
Establishing is really hard for startups
thanks for this nice article
i have a question, i am aware that you can buy shirts and put designs on them, but how can u resale them if they have another company's label (for example American Apparel) without any legal issues arising. FOR EXAMPLE, Is it legal to cut out their tags and sew in your own after you make ur wholesale purchase?
The t-shirt industry is ever so competitive and offering its buyers a vast variety of designs, fabrics and styles of t-shirts to beat the cut throat competition. Buy T-Shirt
A T-shirt is donned for its sheer comfort, life and hassle free maintenance. Overall 70 percent of men and 54 percent of women have more than 10 t-shirts.Designer T-Shirts
Its very good strategy. We can easily bran our business with promotional T-shirts.
The t-shirt industry is growing at a good rate, and there are vast range of designs offered these days. We can also create our own t-shirts just like these. Thanks for sharing!
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Sooner or later it will be successful. You are close to it.
Using shirts to promote your brand is a really tactics because people are going to wear shirts and others can easily see what the shirt's print is all about...
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Wonderful chain my friends …. It is acting like a guide for all of us
Great to know the -- in depth from this blog. Thanks a lot for blogging this, Here Make Your Own T-Shirt Design
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