Your ‘brand’ goes far beyond your t-shirt business name and logo. It is your whole image and the way that you are perceived by your customers. It’s your reputation and it’s the emotions and attitudes that are associated with everything you do, and all that your business stands for.
With a t-shirt business, strong branding is extremely important, because it helps customers to identify what you are about. It will differentiate you from your competitors and, by practicing what you preach, will create a desire within your customers to be associated with your business. They'll want to 'belong' to your brand.
Branding is not just about portraying an image through clever marketing. If you try to portray an image that isn’t true, then your customers will see through that. You really need to find out what you, as a business, are all about. Then, constantly and clearly portray that brand, making sure that your staff, website and product do the same.
Below are some common brand values that I have noticed within the industry;
To make people look fashionable, to promote an adventurous life, to fight for freedom of speech, to make a political statement, to make people laugh, to be innovative, or to portray a particular sub-culture’s values, as in a surf or skate brand.
What is your 'brand'? And what does your t-shirt business stand for?